ITM Enterprises Pty Ltd trading as Salt Water Surf Co.

Founded in July 2025, Salt Water Surf Co. is a proudly family-owned and independently operated surf and lifestyle store located at Lakeside Joondalup Shopping City in Joondalup, Western Australia.

Owned and operated by ITM Enterprises Pty Ltd (ABN 30 686 166 334 | ACN 686 166 334), Salt Water Surf Co. was created from a passion for surf, beach, and coastal living. Our vision is to bring together some of the most respected and trusted brands in the industry, offering a carefully curated selection of quality apparel, accessories, and lifestyle essentials that reflect the surf culture we live and love.

At Salt Water Surf Co., we're more than just a retail store. We're part of a community that values adventure, authenticity, and the relaxed coastal lifestyle. Whether you're heading to the beach, chasing waves, or simply looking for quality everyday wear, we're here to help you find the right gear.

As an independent Australian business, we pride ourselves on providing genuine customer service, a thoughtfully selected product range, and a welcoming shopping experience for everyone who walks through our doors. We are committed to offering quality products from trusted brands while supporting the local surf and coastal community.

Our physical store is located at:

Salt Water Surf Co
Shop T166, Lakeside Joondalup Shopping City
420 Joondalup Drive
Joondalup WA 6027
Australia

Phone: 0494 750 224
Email: info@saltwatersurfco.com.au

While we're proud of where we've started, we're even more excited about where we're heading. Our commitment is simple: to support great brands, provide exceptional service, and continue building a store that our local community can be proud of.

Welcome to Salt Water Surf Co. — family owned, locally operated, and built for life by the coast.